Red Rice is a type of rice with a deep red color. The color is derived from anthocyanin, a type of flavonoid, which is a pigment that gives the rice its red color. Anthocyanin is the pigment that gives many other plants their red colors. This type of rice is not only healthy for you, but it is also environmentally friendly. The natural pigment of this rice is extracted without any chemicals, and is used as a natural dye.